Resumes, Cover Letters, and LinkedIn


Your resume is the most important piece of communication you’ll ever write. Your cover letter may be your only chance to persuade the reader to read your resume. And your LinkedIn profile is now the most popular vehicle the world uses to find you.

So how good are your resume, cover letter, and profile?

The “Three Cs” of resumes…

In a word – or three, actually – your resume MUST be:

Clear – Concise – Compelling

That is, your resume should be focused on your key accomplishments and experiences; it should get to the point, stay on point, and then get off the point; and it should make a strong case for why the reader should get on the phone and call you in for an interview.

Resumes don’t get jobs…

They get interviews. Don’t try to tell every detail of your life on earth as you know it in your resume. Get to the important stuff, the interesting stuff, the exciting stuff. Make the reader want to know more.

If the employer is interested in more, that will come out in the interview.

A stark reality

Of every 10 people who begin to read a typical resume, five will quit before finishing the top third of the first page. Another four will quit before finishing the middle third.

Why? Because you haven’t given them something compelling enough to keep reading. Why do we say that? Because not one resume we’ve ever seen was as good as it should have been. And why is that? Because it’s virtually impossible to do that for yourself.

Kinda like surgery, y‘know?

That’s where we come in.

We’ll work with you to put together the most clear, concise, and compelling resume – not to mention well-structured, stylishly formatted, and logically organized – that will increase your chances for getting that call for an interview.

Your cover letter

It’s true that not everyone reads your cover letter, which is why some career professionals now advise against writing one (awful advice). But you don’t want to send a resume without a great cover letter to an employer who expects the courtesy of a letter, do you?

Good. We’ll do that, too.


A 2015 survey showed that working adults still spend far more time on Facebook than on LinkedIn. It also showed that the most common use of LinkedIn is to see who’s viewed your profile.

That’s sad.

Can you name the two most useful functions of LinkedIn? (Hint: the job board is not one.) Think of LinkedIn as:

  1. Your own news station.
  2. The best investigative tool you can own.

Now…how will you use LinkedIn?